25 Creative Ways to Use Facebook Cover Photos P1

Here are 25 awesome examples of cover photo ideas you can use to make your brand stand out (there are also some cover photo best practices at the end of this post).

#1: Get Into the Holiday Spirit or Change With the Seasons

Design cover photos that change with the seasons and the holidays. It’s easy—just experiment with seasonal colors or add traditional seasonal images like leaves or snowflakes.

The auto company Pep Boys, for example, created a simple and festive cover photo for the winter holiday season. It would be easy to create a similar cover photo using a stock photo and free tools from PicMonkey or Canva.


In the image below, Edible Arrangements says “Happy Valentine’s Day” with their photo.


#2: Promote Trends

If you’re a retailer, use the cover photo to talk about new trends in your industry and feature new products.

The shoe company PiperLime does this really well. Here’s one of their cover photos that announces a new trend: dressed-up stripes.


#3: Direct Fans to an App

When you launch a new app, one of the best ways to promote it is to update your cover photo. You can draw attention to your new app by using arrows or other illustrations that point directly to your app thumbnail.

For instance, whenever your business launches a new ebook (like Facebook expert Jon Loomer did, below), PDF, infographic or other free resource, updating your cover photo notifies your fans of your new resource and points them to where they can get it. In the case of Loomer’s ebook, the arrow literally points straight to an app.


#4: Showcase New Products

If your company is a product-based business, use the cover photo to feature new or seasonal products. In the design of your cover photo, include text with relevant information about the products, like a date the product(s) will be available for sale or a few words to describe the product.

In the example below, Ampersand Design Studio, a design store, cleverly teases customers with a new fabric collection in one of their cover photos.

#5: Get Their Mouths Watering

If you’re a restaurant, a catering company or in the food industry, there is nothing more enticing than a photo of one of your mouth-watering dishes. As the seasons change, lots of eateries change their menus. Use this as an opportunity to update your cover photo to feature what’s new on your menu.

The popular Italian restaurant Olive Garden does this often.


#6: Promote Your Hashtag

Facebook began supporting hashtags a while ago and some brands have had great success using them. One advantage of the new feature is that it allows brands to track fans’ conversations about the business. You can discreetly feature your hashtag in the bottom right of your cover photo design, or make it the feature.

The headphone company Frends updated their cover photo in August to feature a hashtag that was associated with a summer contest they hosted.


#7: Promote a Facebook Exclusive or a Fan-Only Incentive

Forty-two percent of users like a brand on Facebook in order to get a coupon or discount (according to a 2013 Syncapse report). So give them what they want! Make your promotions exclusive to Facebook fans to incentivize users to like your page.

Promote your fan-only exclusives using your cover photo, like the Utah restaurant Riverhorse on Main. Their cover is very straightforward.


#8: Celebrate a Milestone

Businesses love to celebrate like-count milestones and anniversaries on Facebook. For these times, use the cover photo as a place to say thanks to your fans or have some fun with your cover photo design.

The clothing brand C. Wonder, for example, celebrated their birthday in October with a cute confetti cover photo.


#9: Produce New Leads

What kinds of leads are you most interested in acquiring? Whatever your goals, you can use your cover photo to encourage people to opt-in or find more information about your brand elsewhere.

If you want to encourage your Facebook fans to check out your website because you’re hosting a sale, use your cover photo to feature your business’s website URL. Or, if you want more newsletter sign-ups, use your cover photo to direct users to your newsletter sign-up app.

Or, if your company just wants to boost page likes, create a cover photo like the design agency Braid Creative & Consulting, which has an arrow pointing to the Like button.



#10: Inspire Action

The cover photo can be an effective tool for motivating fans to take action! Brick-and-mortar businesses should use the cover photo to advertise store events, specials or new products, which will encourage fans to make a trip to your store.

Online businesses can also use the cover photo to encourage fans to check out new products and take advantage of special offers.

In the example below, the travel company Travelocity has a cover photo that uses inspiring travel photos along with a few different CTAs. Notice the “Get a daily clue on our Let’s Roam app” text at the bottom right of the image and their campaign’s website URL “gnomenabbed.com” incorporated into the cover photo design.



#11: Create a Sense of Urgency

Try uploading a cover photo image and CTA that are installed for a limited amount of time and then measure the sales that result from it.

For instance, if your business is having a sale that only lasts 24 hours, update your cover photo during those 24 hours to notify your fans of the sale. Make sure the CTA conveys a sense of urgency that motivates fans to respond fast.

The software company HubSpot, for example, uploaded their “Flash Sale” cover photo to advertise a promotion for their inbound marketing conference.