25 Creative Ways to Use Facebook Cover Photos P2

#12: Have Some Fun!

Not every cover photo has to “sell.” On occasion, the photo or image can be just for fun and designed just to encourage engagement.

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In the cover photo example below, the email marketing company MailChimp uploaded a photo of their mascot Freddie with his back facing the reader—their fans loved this!

#13: Establish Authority

Use your cover photo to showcase an image that represents your brand or features your credentials.

Take a look at Nathalie Lussier‘s cover photo below. With a simple cover photo image, she establishes authority as a digital strategist. And for users who visit her page for the first time, there’s no question about who she is or what she does.

Use an image that represents your brand and features your credentials in your cover photo.

#14: Show What You Do

The cover photo is the ideal place to show your fans what your business does. The more literal you are, the better. This prevents any confusion for users who discover your page for the first time.

Katelyn Brooke, a designer and blogger, makes it clear what she does. In the design of her cover photo, she showcases her work in a personal and effective way.

Show off the capabilities of your business in your cover photo.

#15: Compare Your Business to Your Competition

If you’re in a competitive industry (and heck, who isn’t?), experiment with a cover photo that shows your company head-to-head with your competition.

The flower company Bouqs does this really well. Make note of how they use the words “Other Guys” rather than listing off the name of a specific competitor. This prevents them from looking combative, while still making their point: They’re less expensive than their competitors.

Use the cover photo to do a comparison of your business with a competitor.

#16: Promote Your Other Social Platforms

If you want more followers on your other social channels like Pinterest, Instagram and Twitter, use your Facebook cover photo to cross-promote your other accounts. Be sure to include a strong CTA within the cover photo’s image description and links to your other social profiles.

In this example, ShortStack used their cover photo to attract their Facebook fans to their Twitter account.

Direct your fans to your other social media platforms through the cover photo.

#17: Feature a Fan or Customer

Every single day for months, the cookie company Oreo uploaded a new cover photo featuring one of their fans who was celebrating a birthday.

Oreo received hundreds of likes and comments on each of their fan-featuring cover photos.

Apply the same idea to your business’s next cover photo design. But instead of featuring a fan or customer every day, feature a new fan once a week or once a month to avoid getting burned out.

Bonus: The birthday girl or guy is likely to share news about the honor with his or her friends, increasing exposure of your brand.

Highlight a special fan or contest winner on the cover photo.

#18: Keep it Simple

Sometimes simple is best.

The design company CooperHouse created a cover photo that has a beautifully simple design and one concise sentence that describes what their company does. Nothing more is needed.

A simple cover photo idea can attract fans and likes to your Facebook page.

#19: Promote Your Contest

During the back-to-school season, the tortilla company La Tortilla Factory updated their cover photo to promote their back-to-school–themed photo contest.

If your business is hosting a Facebook promotion, one of the best ways to notify fans of your contest is by updating your cover photo. Like La Tortilla Factory, it’s nice to feature what your contest prizes are within the design of your cover photo.

Use the cover photo to promote a contest you’re running on Facebook.

#20: Include a Strong Call to Action

Some of the best CTAs are posed as questions.

Pinterest expert Melanie Duncan‘s cover photo is a great example of how to use a CTA question in a cover photo. The most important text is bolded and the entire CTA is framed in an eye-catching red box.

This kind of cover photo design is super-easy to pull off. Simply upload a photo you like into an online photo editor like PicMonkey, then use the tool’s text and shapes features to add your CTA into the image.

A strong CTA lets fans know exactly what you expect.

#21: Advertise a Sale

The yoga company Yoga Six participated in Black Friday last year by updating their cover photo. On it, they displayed their Black Friday deals. Instead of changing their cover photo on the day of Black Friday, Yoga Six uploaded their Black Friday–themed cover photo a few days before the big shopping day.

Use the cover photo to promote an upcoming sale.

#22: Appeal Exclusively to One of Your Audiences

If your business has an audience you want to speak directly to, use a cover photo to share a message with them.

The clothing company Loft, for example, recently updated their cover photo for a week to celebrate National Teacher Day. To reward teachers, they created a cover photo that directed their teacher fans to an app that revealed a special shopping offer just for them!

#23: Show Your Value Proposition

Your business’s value proposition is key to attracting new customers. Use your cover photo to show off your brand’s value statement.

The application and web development company Social Media 180 uses their cover photo to do exactly this. And the best part: The arrow featured in their design points to an app that hosts a portfolio of some of their best work.

Use the cover photo to show off your brand’s value statement.

#24: Feature a New Offering

If your business has an exciting new offering, use your cover photo to let all of your Facebook fans know about it.

When the sushi restaurant Sushi King first introduced their new membership cards, they updated their cover photo with a design that featured the card, along with some instructions on how to get it.

Use the cover photo to highlight a new offer for your Facebook fans.

#25: Celebrate a Quirky National Holiday

Find out what quirky holidays are relevant to your brand and create cover photos to celebrate the silly days.

The shaving company Harry’s is an awesome example of how to do this. National Shave Day is December 1, the day after the widely celebrated Movember month. Harry’s created a “National Shave Day” cover photo to lead users to a fun “National Shave Day” page on their website.

Use the cover photo to celebrity a quirky holiday.
So there you have it!

Twenty-five cover photo examples to inspire you all year long.

Cover Photo Best Practices

Creating cover photos like these isn’t too difficult. If you’re ready to get to work creating new Facebook cover photos, keep the following in mind:

  • When brainstorming cover photo design ideas, think of ways you can use visuals to answer the question, “Why should a user become a fan of my brand?”
  • Update your cover photo frequently—once a month is ideal.
  • Always include a photo description when you update your cover photo image, and in the description, provide links and a CTA.
  • Use arrows and other design elements to direct timeline visitors’ eyes to the Like button or to an app.
  • Coordinate your cover photo with your profile photo.
  • Use or design a cover photo with optimal dimensions (851 x 315 pixels).
  • If you haven’t yet, experiment with free photo-enhancing sites such as PicMonkey.

What do you think? How often do you change your cover image? What other inspiration can you share? Let us know your thoughts in the comments below.