How Facebook became the World's Biggest Social Network

How Facebook became the World's Biggest Social Network
You probably use Facebook for social networking or marketing your products. Do you have any idea how it rose to where it is now? It was founded in February 2004 by Marck Zuckerberg and his four colleagues: Eduardo Saverin, Dustin Moskovitz, Chris Hughes and Andrew McCollum while studying at Harvard University.
The initial membership was composed of Zuckerberg's classmates only before expanding to the student population at Harvard college university but by its 10th birthday early this year; it had 1.23 billion users worldwide and was ranked the biggest social network in the world. the purpose of my article is to analyse the growth of Facebook since its inception in a college room and give you an insight on how it rose to become the powerhouse of social networking in the whole world .

Read More:

Stop friends tagging me on facebook
How to create group in facebook?
Creating page in Facebook !

Mark Zuckerberg had a vision of connecting the world; he started its pursuit as a sophomore at Harvard University and has remained true to his vision to date. Work on his dream began when he started “Facemash” a program he used to ask fellow students to choose the hotter person. He then created a social study tool for an art history final that allowed him to share notes with his classmates. “Facemash” was a success as it attracted four hundred and fifty visitors and twenty two thousand photo views for the first four hours it was online. It later became “thefacebook” and was launched in January 2004. He renamed it Facebook one month later and purchased the domain name

Mark Zuckerberg
Mark Zuckerberg
Facebook had a lot of potential that enabled it to attract investors. The first investment came from PayPal’s co-founder Peter Thiel in 2004. Accel Partners invested $12.7 Million in 2005 and Jim Breyer gave an additional personal investment of $1 Million. Microsoft purchased 1.6% of Facebook’s shares for 240 million and obtained rights to place international adverts. This gave Facebook an implied value of $15 billion. The Initial Public offering of May 2012 further increased Facebook’s capital base and it was listed on Fortune 500 list for the first time. Currently Zuckerberg co-owns the company with 11 others but he has the highest ownership percentage at 28%. Most of its revenue is drawn from advertising.

Facebook’s steady growth can also be attributed to its inclusivity approach to membership eligibility. Initially membership was for classmates, access was the granted to undergraduates at Harvard before spreading to the university of Columbia, Stanford and Yale. Ivy League of Colleges, Boston and New York Universities were next in line. From there it was granted to other universities in the USA and Canada and to the rest of the world. The current minimum requirements are anyone over the age of 13 years with a valid email address. The introduction of a high school feature that did not require an invitation to join in 2005 gave access to many high school students across America.

The platform is loaded with versatile features that allow for doing many things alongside socialization. It has evolved from being just a site that enabled the adding and removal of friends and commenting to liking status updates and other features to marketing of businesses. Other features include; chat, share content, news feed, messaging, Facebook notes, video and voice calls, customizable privacy settings, fan pages among others. Versatile features that cater for a variety of needs for the different categories of users continue to drive traffic to the platform.

Since its launch, Facebook has continuously improved. This has made it continue to stay relevant in the current digital age. Every year has seen new developments as the platform continues to remain relevant with its latest addition being an App Center which is a store for selling applications that operate via Facebook available to I Phone, android and Mobile web users. This is the reason why traffic to Facebook has been seen to steadily increase since 2009.

The media’s contribution to Facebook’s growth and success cannot be ignored. It was the editorial about “Facemash” on The Harvard Crimson that inspired Zuckerberg to start writing out codes for “” and later launched it in January 2004.The Entertainment weekly included Facebook on its end of the decade “best of list”. Facebook has been ranked best by different statistics firms.

You can therefore conclude that to become the world’s biggest social network, you require the combination of the factors below:
  1. Vision
  2. Financial Investment
  3. Inclusive approach to membership eligibility
  4. A versatile array of application features
  5. Continuous improvement to guarantee relevance
  6. Media