Facebook Ads: Getting Direct To Your Customers


If you have never thought about using Facebook ads as part of your marketing strategy, then why not? You see, people think that all you need is to have an ad that appears on those search results pages with Google, but that is not the case. Instead, there are a number of major advantages of using Facebook for your marketing as you will now discover.

Their Ads Are More Flexible.

If you use ads on Google, then you are really limited with what you can put on there. They limit the characters and pretty much every single aspect of the advert and that in itself makes life harder for you. However, with Facebook you can add images to your ad to attract more attention and there is more scope available when it comes to the number of characters that you can have and this means you stand a better chance of getting your main marketing message across. Now, which one sounds better to you?

You Get Targeted Advertising.

This has to be seen as the Holy Grail of advertisement because you always dream of making sure that your adverts are being seen by your target audience. The good news is that this is possible with Facebook and it is going to make a huge difference to your marketing efforts. The way in which their system works means that you can select the people that will view your advert according to their age, location, even their own personal interests and it becomes clear how this way of advertising is going to provide you with a much higher return on your investment.

You Get To Take Advantage Of Their Popularity.

When you take into consideration the targeted form of advertising, and then think about how popular Facebook is, then you get to see why it really is such a good idea to use Facebook ads. You need to remember that Facebook is the second most popular website in the world with over 1.2 billion users every single month and no matter the market you are aiming for there is no doubt that there are people that are active on Facebook every month just waiting to learn more about you.

You Can Link It To A Facebook Page.

One problem with Google is that you hope that there is some kind of interaction with you after clicking on an advert. However, with Facebook it is easier to stimulate that interaction by linking your ad to your Facebook page. That way they stay on Facebook and they can not only learn more about you, but contact you via the page or even add you as a friend. This means that these ads actually get more clicks from those people that really want to know more and that can only be good for your business. You may then also wish to go one step further and use the ad for a promotion and then link it to your Facebook page where they are told how they can take advantage of it.

Their Payment Structure Is Better.

With Google you pay on a cost per click basis, but while that is still an option with Facebook they do also offer you the chance to pay based on the number of impressions. That means it is easier to create your budget per day and it is also very easy to change how you pay according to a certain campaign. Do remember that it is also the case that people tend to visit Facebook several times per day, so they could see your advert more than once, so take that into consideration when creating your budget.

It Is Cheaper.

Finally, working with Facebook ads is cheaper than Google, but that just sounds crazy when you consider that the ads themselves are far more targeted. The range of packages that they have means that you can really have a tailor made campaign and as you get a better standard of person clicking your ad, and they are really interested in what you do, then it is not only more affordable, but better value for money.

When you take these benefits of Facebook ads into consideration it means that you can only come to one conclusion. In order to get the most out of this form of marketing you need to do the following:
Understand your market.Create an ad with an image that will catch their eye.Remember to target your market by using the correct variables.Link your ads to your Facebook page to increase interaction.Use your ads for special promotions. Remember that it is cheaper and with a better ROI, so run several campaigns.

Facebook ads is not only inexpensive, but it is effect at what it does which is getting people to view your ads and to then hopefully use your services or products. Give it a shot because your turnover will be glad that you did.