11 tips to make a Facebook post go massively viral

Advancements in digital technology have tremendously transformed the digital arena. This has made social media marketing a key segment of every company’s marketing strategy. Due to the enormous number of Facebook users most entrepreneurs use it as a platform to battle out their supremacy.

Everybody wants their Facebook posts to go viral. All types of Facebook posts whether text based, photos or videos have the potential of going viral thereby boosting your brand’s reputation.

Below are the secret ingredients on how to make a Facebook post go viral

1. Do not limit the type of posts you share

This calls for those involved in Facebook marketing to understand the various degrees of Facebook marketing. For example, some people tend to believe that only text based posts can be shared widely. On the contrary, other forms of posts such as videos and photos can also make your business the next big thing. For instance, if you run a food business, you can create videos on how to make certain menus, then share the link to that video on your Facebook page. For the same business idea you can share photographs of delicious and savory meals as well as share the menu as text.

2. Understand the quality of content that go viral

Most of the people who use Facebook marketing only hope that their content will go viral. This is because you cannot out rightly make a content go viral. The only thing you can do is develop it in such a way that your audience will be compelled to find it worthy of being shared. As such you should craft funny, compelling, educational, interesting and top quality content.

3. Make it personal

Take an out of business scenario, where you share things about your life with friends. You will find that most times you will engage them whether you share sad or good news. For example the arrival of your baby, a promotion, wedding, and graduation are some of the things that you can share.

Do the same with your business. Share things about events, personal achievements, anniversaries and many other things. This way you make your audience have a personal touch with the organization even if they are not part of it. Such posts have the potential of going viral because of their ability to evoke emotions.

4. Have good timing

Everything has its peak and off peak time of the day, Facebook marketing does as well. Take your time and determine what hours of the day your fans are most active on Facebook. It will actually take some time before you determine your Facebook traffic peak times. Experts recommend that most posts be limited to weekdays between 8 a.m. to 4 p.m. since most users tend to be active during these hours.

5. Blend it in with the trending news

People can lose interest in any other thing but not the trending news of the day. People will like to talk about any news item whether it’s good or bad. Facebook users will pay more attention to posts that tend to mention the news of the day.

Take advantage of the trending news and use it to brand your company. For example if its world AIDS day, the news will be highlighting death statistics as well as preventive measures. If you deal with an organization that provides nutrition services, then you can take advantage of that news. Share posts that encourage Aids patients to eat healthy in a bid to prolong their lives. The key thing here is to be creative and updated all the time.

6. Get the help of those close to you

Getting your posts to stand out in front of an enormous audience can be an uphill task. This is because the news feed algorithms tend to overshadow your posts and block them from getting to your fans. You can therefore ask your family, friends, schoolmates, colleagues and other people within your circle to help you push your posts. Sometimes great posts only require a little motivation to make them gain momentum.

7. Consider running an advertisement on Facebook

This does not mean that you pay for every post. You only do so for posts that you consider important and that can transform your organization’s fortune if they go viral. Ideally you will only spend around $10-$20 in order to boost your content.

8. Offer rewards

The best way to engage your fans is to make them participate in contests and reward them. Contests go beyond just actively engaging your fans. The important thing is that you know how to do it. Below is a list of contest types that help boost Facebook marketing.

  •  Sweepstakes – help in increasing your fan base
  •  Instant wins – they drive interactions and increase page views
  •  Fan vote campaigns
    - help involve your clients in your business by giving them the opportunity to vote on certain things
    - Improves the relationship between you and your fans
    - Gives you a focus group you can rely on , all for free
  •  Photo contests - photo contests are very engaging but takes more effort and requires your active participation because some people can abuse the process.
  •  Quizzes – these are versatile and can apply to any industry. Quizzes help you engage your customers and get valuable consumer insights.
  •  Personality tests – these tests help build your brand awareness and help you discover and nurture good future brand ambassadors.

9. Use a call to action technique

Being actionable not only help you engage and talk to your clients but also makes your content go viral. Just ask your fans to share, comment, respond to something and even share it with your friends. Also make sure that you respond when they take an action and before you know it your content will have gone viral.

10. Make sure your content can be found

If your content is buried, people will not find it and it will not go viral. Ensure you have your own domain name which should be easy to remember. Also craft your content in a SEO friendly manner so that users can search and find it.

11. Integrate Facebook with other social media platforms

The other most important technique on how to make a Facebook post go viral is to promote your Facebook posts on Twitter, YouTube, LinkedIn, and Google+. Also make it easy for people to share your content on these platforms as well.

Conclusion

Facebook marketing can be successful if you learn how to make a Facebook posts go viral. Remember, the sole decision relies on the users. You just have to do your part of creating the right content and for your target audience.