Facebook on Mobile Phone – The New Key to Win More Followers

Santa Claus is not real and the presents you received on Christmas Day were probably from your parents or grandparents!

Now that I have your attention and maybe ruin some childhood memories in the process (sorry for those who have not figured that out already) let’s have a nice discussion about this topic.
Over the past 10 years, you must have lived in a pretty deep cave or come from the outer space - which is a pretty far-fetched assumption because I am convinced that even the aliens know about Facebook - if you tell me you have not heard of Facebook. In fact, just by a quick glance at this social networking service corporation site on Wikipedia, one can easily see why I said that. The company was founded in February 2004, which is only 13 years ago, but it has miraculously grown to a staggering number of 2 billion monthly active users and is expected to increase even more in the future. It also helps its founder, Mark Zuckerberg, a Harvard dropout, become the fifth richest person in the world with a net worth of US$71.8 as of July 2017. To fully grasp the reach of Facebook in nowadays world, we should compare the number of Facebook’s active users to the world population, which is somewhere about 7.5 billion. Statistically speaking, it means out of 4 people, there would be 1 person who is currently using this company’s online products. Even you like it or not, Facebook has found its way into every nook and cranny of your life.

Fig. 1 – Yet another Harvard dropout (don’t mind the number, it’s old)

With the rise to prominence of Facebook and the flattening of the modern world thanks to Internet coverage, we have also seen the boom of mobile phone users, especially smart phone users. Every big name out there – Samsung, Apple, Nokia, … just to name a few – fights tooth and nail for this lucrative market shares by pouring every cutting-edge technology they could get their hands on into the smart phone to make its screen wider, its speed faster, its battery life longer, and its look sleeker. It is so chaotic that sometimes it seems to me that we are living in the middle of an arms race.

To other types of businesses in general and the marketing division of those businesses in particular, this has come as a heaven-sent blessing when online marketing becomes bread-and-butter for generating new leads and prospective customers. Why? You may ask. Well, just as simple as one plus one is two, it did not take long for those well-versed in marketing and advertising to notice that the little device.

As a matter of fact, the portal to the online world you hold in your hands is capable of connecting to the Internet, to Facebook, and further than that, to its 2 billion monthly active users, which is the dream number of customers and followers for a business. It comes as no surprise that you will see thousands, if not millions, Facebook pages advertising and rooting for a product, an event, or a person.

Fig. 2 – The All-star Team

With such an anecdote, that takes me to the topic of this post which is about using Facebook as a key to win more followers, specifically mobile phone users. I will not go into too much details of telling you how to do that. My reason lies in the Internet itself. Just by typing some keywords in the Google search engine (I assume that will be what you use), such as “how to, Facebook apps, marketing, more followers”, you could get throngs of self-help guides, lists, pictures, and stories for your much-needed tutorial. If I add yet another list or guide similar to those, it will be just another face in the already-packed-to-the-brim crowd and to be honest, you do not have time to give even a quick glance to what I wrote.

You are still here with me this far? Good! I just want to give you guys and gals some light-hearted insights and suggestions for you to keep in mind when building your own fan page or trying to generate more followers based on my observation and my own experience with using Facebook, not going through some kinds of boring lists.

The first and only general rule of thumbs to remember is that everyone’s attention span on the Internet is short and divisive when there is always that flashing, colorful image in some ads screaming for their attention in the corner of their eyes. Truthfully, almost 99% of the time it is less of an ad and more of an annoying nuisance. I hardly ever click (or touch) on them (well, maybe except that time you have to get those elusive gems to progress faster in a pay-to-win mobile game). So whatever you do with your page, you should not dabble in cheap tricks like that. It will only turn away your potential customers, possibly including me.

Fig. 3 – Are you that desperate to click on this ad?

Invest more time and effort into your content to make it high-quality, helpful, and substantial. What I usually look at on a Facebook page is not the number of followers it has but the quality of the posts and events it will offer me. That may sound counter-intuitive and old-school to those who usually rely on viral ads, scandalous events, or tabloid stories to lure in more followers for their pages. To each his own I guess, but keep in mind that easily come easy go when these followers leave you for an even more viral video or a more shocking event. You should aim for a firmer and more loyal follower base. They will be there for you when you need them.

Also, do not narrow your focus to just the Facebook apps on a mobile phone. Everything is interconnected right now. Reach out to the users on other platforms and apps. For instance, we can list out some Facebook subsidiaries, such as Instagram, Messenger, and Whatsapps. What you get when you have a longer reach might surprise you. Speaking of which, it goes without saying that you must make sure that your page works well, load fasts, and is [insert platform]-friendly. The potential leads of your business or Facebook page are looking for a fun time online, or at least trying to kill their time, not a not-so-fun time of waiting frustratingly and furiously for some ridiculous pages to load that makes them want to kill someone.

To end everything on a strange but sonorous note, I also suggest that sometimes you should take on your loyal followers in real life when you have the chance to meet and thank them in person in, for example, a friendly meeting, a tea party, or a karaoke night. On short terms, it may be weird, costly, and ineffective for some growing businesses when you go against the trend of taking everything online at the moment. But on longer terms, you will create a loyal and gradually bigger follower page when your fans feel your presence in their life more concrete and valuable. I am sure they will have you in their hearts the next time they embark on the journey to the wasteland known as the Internet.