Local SEO is referred to as a form of ranking optimization on a number of keywords related to a particular locality or territory.

Local SEO is a form of ranking optimization
After many questions have been raised about how Google determines the ranking of a business on a Local Map search result, Google has finally released an official guide on ranking local for all webmasters. Also, they explained more clearly this question.

Despite what you have noticed, this tutorial is not new, and many experts have realized this when learning about Local SEO. But this is also a reliable base for SEO knowledge, as knowledge is not only from experiment.

Local SEO ranking factors include:

1. Relevance 

Relevance helps Google assess the suitability of a business address to a user's query. This relevance is the fact that a user's search keyword is in the information that the business has declared to Google.

- Localize title and description tags:

Suppose you have a seafood restaurant in Vung Tau, the first thing you need to care about is the keyword such as "seafood restaurant Vung Tau.” It is always put on the first two cards. Remember to avoid the keyword spam such as the repetition of important keywords. You should write it down to a meaningful sentence within the 140 character limit in the description tag and 70 characters in the title tag.

- Localize the content

As with the above two tags mentioned above, your service / product keywords along with the local name should also be "scattered" in the content. And be sure that in a 700 character text, the important keywords must be repeated four times. Repeating means that many variations of the keyword have to be repeated evenly. For example, in an introduction, you should have 4 keywords like this for a seafood restaurant in Vung Tau.
  1. Vung Tau Seafood Restaurant
  2. Eat seafood in Vung Tau
  3. Cheap seafood in Vung Tau
  4. Vung Tau seafood restaurant

2. Distance 

The distance between the search user and your business address (declared to Google) will be a criterion that has a great influence on the ranking of the business. Since this is SEO Local, it will mainly focus on a group of objects in a particular geographic area.

- Insert the Meta GEO tag into the <head> tag of the website 

GEO tag helps to declare your business’s coordinate
There is a trick to increase the ranking on a keyword related to a locality that many people have overlooked. It is when using the Meta GEO tag. Do you remember that on Google there is a local filtering function?

This GEO tag works the same way as the previous meta keyword tag. Its function is to declare the exact coordinates of your business. As a result, the search engines will give it priority over the localized search results that the  Meta GEO card has been declared.

- Use GEO Sitemaps and KML files

Like GEO Meta tags, GEO Sitemaps also help you get the high rankings in one place by declaring the appropriate address or partition to the sitemap. The KML file (.kml) is also a special type of sitemap. Thanks to KML file, your website can be marked by Google Earth.

After using the GEO Sitemap Generator tool, you will get these 2 files. The rest of your work is to upload to the root of the website and submit it to Google Webmaster Tools as a normal sitemap.

3. Prominence

Based on how well a business is doing, Google determines its ranking on the local map.

This popularity is based on the information that Google has about that business, including links, articles, and guides,... In addition, the number of reviews and average scores of businesses are also used for ranking the local search results.

However, if you have done anything and do not see your business, you should check out some of the following:

What can you do if you cannot find your business?

Check carefully the following information if you can not find your business, though you have tried everything to optimize local.

1. Detailed information about the business

Based on the information that businesses provide to Google from their Google Business account, the search engine evaluates whether the business is relevant to a user's search query. Therefore, businesses need to fill in all information related to their business.

Post and update information regularly  about your business, including the activities of the enterprise, business address (including the real address, telephone number, region), type of business, opening time,…

2. Operating time

Business’s operating time is also a main factor that helps Google determine which businesses in the area are currently relevant to users. If a user searches outside of a business's operating time, Google will prioritize other businesses that are able to meet the needs of users within that time.

Therefore, if you can not find your business, you may have made a mistake in setting the time.

3. Users’ reviews will reflect the quality of your business to Google

Google believes that customer interactions with the business page of the business will reflect the customer's assessment of the product or service of the business. High quality reviews and positive feedback from your customers will help your business "improve visibility" and increase the number of potential customers who are likely to come to your business.

Therefore, if there are too many negative reviews, your business may not appear.

4. Photos about your business

Your business may also not be shown if you forgot to post a photo related to the business. Google thinks adding photos to your lists lets users see your goods and services, and can help you increase your credibility in users’ attitudes.

It can be said that SEO local is the best and most cost-effective way to bring your services to the public through a separate customer segment. As you can see, users often search for a product or service that always associates with the local name. So, they can search for a suitable address for their needs. I hope these guides will somewhat help you achieve your goal.