How Can I Protect My Content Marketing From Plagiarism?

Plagiarism is a common fact of everyone’s life in this age. So how can I protect my content marketing from it? There are still some good solutions to fix it.

In the world of content marketing, a lot of things are more important than credibility. That happens when some brand publishers have to fight hard to gain back the trust of their readers.

Take blogging for an example - it’s hard without worrying about the plagiarism! It’s because people make it a habit to take other creators’ contents without permission. Don’t worry since there are still certain ways for you to prevent them from harming you.

What does plagiarism mean for most brands?

The lesson that a brand should learn here is that you need to take the risk of plagiarism pretty serious. According to the New York Times, it owns a great number of checkers who work hard to protect the publications from such problems, but it still happened.

As you see, plagiarism only does more than simply destroy the fame of a brand. From a particular perspective, Google will have its own opinion about being against that issue and the reproduced content.

The search includes some good ways to catch and carries a penalty. Besides, Google can consider the content as high quality and reward it with high search rankings. Meanwhile, it will push lower-value content down. In other words, decent content is seen as both original and unique. On the opposite of it, the content that steals information from other sites will be a case of plagiarism. In this case, then how to battle with it?

How to protect your content marketing from plagiarism?

Nowadays, you can see thousands of writers who create content every single day. For this reason, it’s hard to ensure to have high-quality and original works as often. To protect your content marketing, let’s verify some kinds of content theft.

1. Identify content theft

Based on the kind of content you’re running, there will be some examples in which the content will be taken without a notice. A few of them are so obvious while some others ask you to have a good eye to catch the same content available on the web.  Below are some common types of content theft:
  • Written content theft: The content will be copied and pasted to another web platform.
  • Visual content theft: Having images, clips and animation lifted from one blog to repost.
  • Posting without acknowledging: Even when a person steals your content and simply likes to use it for reference only, it’s still done without your acknowledgment.
  • Plagiarism and web ranking: Get content and optimize SEO to make it rank better than the original content.

2. Deactivate content selection

As being said, it’s difficult to prevent anybody from jotting down the content or manually copying it, then deactivating content selection can be a great way. Also, a lot of plagiarizing webpages won’t bother choosing script language and RSS feeds.
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So to help prevent it and protect your content marketing, set up an official plugin (WP Content Protection). It can dodge content selection and guard your content.

Besides, even when you had the third party written the content, and availing a CC-licensed content, some people won’t care where that content really came from. If so, make their actions much harder by placing some copy barriers on the content or blog, then your readers won’t spot the difference.

3. Find protection through Copyscape  

Using Copyscape is a smart step to take at the time. It’s a trustworthy service that represents the first content and content protection at the same time. In other words, you or the brands can freely use the search engine to search for any trace of your content online.

Let’s simply insert the URL into your search engine, and then let Copyscape give all the materials it needs to help you. It will tell you whether or not your content marketing featured anywhere else on the web. Be careful since even when you have the abstract writing or use some professional writing services, your content is still plagiarized at times.

4. Watermark your content 

By watermarking your content, it probably reduces its visual appeal, but when doing it, you’re confident to have your original content protected. So how to conduct it?
  • Place your signature or the brand logo at the base to make your content different and special as compared to somebody else. It will stop plagiarism immediately.
  • Use Google Alerts to notify yourself whether there’s any content getting lifted and availed in the wrong way. 
  • Add meta and alternate text or basically label the content so that it prevents the automatic scripts from searching to lift.

How can I protect my content marketing from plagiarism? It’s occasionally impossible. This is because no matter what you do to copyright it, there’s often somebody who likes to take anything they want from you. Let’s carry out frequent tests and shut down your online copies for protection.