Native Advertising Works Like Magic With These Platforms

“Find out the star players in native advertising right now to innovate the way you launch your advertisements”

Native advertising is now the world’s fastest growing media channel. The reasons behind this soar of popularity are well-documented: a disappointment in traditional banner click-through rate, print ads’ revenue’s declination, and the growing need for ad blockers.


This is when native advertising comes into play: a less intrusive and well-matched with the form of users’ experience. Hearst Publishing, a star player which boasts 300 magazine titles, reveals that Harper’s Bazaar achieved an impressive click-through rate of 1.5%, with native advertising, in comparison with traditional ads’ 0.1%, which is a phenomenal uplift.

The tenfold increase in results alone is enough to create a fuss about this rather new concept. Native advertising ticks every box because it provides highly relevant, shareable content, and it’s monetized as an ad rather than editorial. So where’s the problem? Spend long enough time with it and you will realize that it is platform-dependent. The conversion rate can halve just because the brands are unaware of which platform works best for them. Here is a list of the star players right now to choose from:

Outbrain

Outbrain’s strategy is to use behavioral targeting to recommend content. In short, it puts the right posts, slideshows, videos, and photos in front of the right people. The highly personalized recommendation ensures that web surfers see what fits their interests to provide the most relevant content. This is the reason behind the success of Outbrain. Brands pay the platform to get their content featured and Outbrain pays the sites that let them put the links on.
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To maintain its reputation as the best quality advertising provider, it collaborates with only the big names such as The Guardian, Sky News, and CNN.  Outbrain makes sure that you can take advantage of these large sites’ hefty page views.

Taboola

Serving up to 2 billion recommendations to over 550 million visitors per month and teaming up with the rising stars in the publishing sector such as the Chicago Tribune, Business Insider, and Fox Sports, it’s no surprise that Taboola is the leading discovery platform. By synchronizing with customers’ online habits, the platform shares the same benefit with Outbrain in giving people what they want to see. For marketers, it gives them complete control over how the content is published through an easy customization procedure. Taboola has gone extra miles in providing novice advertisers a user-friendly interface and excellent customer service. With all the above benefits, using Taboola is worth value for money.

Redirect

This platform boasts a great real-time bid system which allows you to buy emails, pops, domains, RON traffic and more. Redirect helps you reach your customers by their cities, region, browser, carrier, mobile devices, and many more. Redirect works with a combination of CPM (Cost-Per Impression), CPC (Cost-Per-Click), and CPA (Cost-Per-Action) offers, so the revenue is not solely based on clicks, but rather a blend of impressions, clicks, and leads. It accepts any type of traffic you can give it and monetize it for you. Redirect is highly innovative so if you come up a new way of collaborating with it, feel free to contact Redirect and pitch your idea.

Triplelift

Another strong player is Triplelift with its vision to blur the line between the native and programmatic advertising. It displays content that disguises in the exact design specifications that readers have already engaged to with just a tag that reads “sponsored”. Triplelift is on the rise with 400+ advertisers entrusting their hard-earned money to it and publishers such as Conde Nast, Men fitness, eHow, Atlantic Today, Hearst, and Digg are on its list. The process goes like this: advertisers come up with their content-based campaigns and then spread the content across publishers’ sites. They will have the good spots as their content will be displayed in-feed.

Gravity

In terms of increasing visibility and reach in native advertising, you cannot go wrong with Gravity. It meticulously analyzes each status update, tweet, and web page to come up with the hottest trends and the most relevant stories and patterns. Publishers can also benefit from working with Gravity as it provides their devoted readers highly personalized content that will not frustrate them and drive them away from the sites. It sounds like a win-win situation. Gravity has earned the trust of Charles Schwab, Gap, AOL, Sony, Intel, The Hollywood Reporter, and TechCrunch without giving a bad effect on both advertisers and publishers’ goals.