The new era of Native Advertising

In digital marketing industry, there are four prominent pillars which are solidified by their long-term presence, which include: display ads, video ads, social ads and native advertising.

According to the report from Salesforce, enclosing 4000 marketers, video ads and native ads have emerged as the third most efficient publishing strategies. 90% of total advertising revenue of Daily Beast is attributed to native advertising. Despite being a relatively new trend for branding and publishing, native ads and its growth in a number of native advertising platforms have played an essential role in most major marketing’s repository. There are more and more publisher and advertiser refusing to comply with the standards of traditional media and willing to spend millions of dollars in developing the most efficient advertising platforms of their own.

The drawback of the native advertising tool

Unfortunately, there is no absolutely great advertising tool. The native ads itself has few challenges, which mostly caused by the development of localization. The customized content can be against the immense potential and restrict the scalability efforts of the marketing campaign. Indeed, maximizing profit by using large-scale efficiency is a priority for most consumer brands. However, the key principle of native ads is about creating a decisively seamless experience to the user. The imbalance between the marketer’s audience orientation and the editorial standards constitute may create a drawback in developing appropriate native advertising strategies. After all, the marketer must reconfirm to themselves about what their core essential in delivering marketing message is, whether it is about gaining a large audience and take advantage from cost-efficiency or it is about delivery a great seamless experience to users.

To the ends, no labeling is a must, not a choice. 

Clear labeling is the key difference in distinguishing between native ads and conventional advertorials, which is a striking similarity in both style, design and even functionality. This similarity may cause the confusion for consumers when they confront the content of a particular brand and identify accurately who the sponsor is. Consequently, they will soon feel betrayed and question about the publisher. Obviously, in the advertising industry, the brand benefits from the consumer reading about their sponsored article, but it must be the informative one with no particular label on it. Generally, customers refuse to read contents if they know it is sponsored. And the work of native ads is clearing all labels, reinforcing credibility in the reader’s minds and creating naturally a buying decision from customers. The native advertising aims to deliver a potential monetization-inducing experience to the customer, not to hoodwink them.
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So, how the advertising function works without any labeling packed in? An effective native advertising platform will them customer a story they can relate themselves to it. Interestingly, this kind of story wrap in it an interesting story, labeling-free content and naturally pique the curiosity of even reluctant consumers, encourage them to give the brand a chance to talk about its bigger picture (and products or services). The consumers no longer feel offended by self-promotional, advertising-like content and the informed purchase decisions come next as an obvious result of an emotional connect.

Social media – a rich source of native advertising success. 

In all means of native advertising, feed-based advertising is considered adding the most efficient tools and Facebook and Twitter are two most shining examples for exemplified. Illustrated by the reactions (like share and comment) of Facebook and Twitter, the native advertising platforms are maneuvered proactively and ensure the good performance of visceral rigidity as well as create the best experience for users.

Moreover, with the hard-hitting presentation, the entire mobile media industry has been completely revolutionized with the monetization experience from native advertising. This means that the feed-based influences of social media can easily against all traditional standards of every conventional marketing endeavor. All metrics collected form such traditional marketing’s platforms, like engagement or click-through analytics are supplemented. The native ads pave the new era for a much of analyzing critical business metrics as well as help to unlock more insightful information from users.

A future for Facebook ads and Mobile Messaging

A major chunk of the traffic via native ads is attributed to sponsored post on Facebook. They work well without any discernible impact on the ad’s efficacy and encourage publishers to improve their advertising content on their behalf on Facebook. To ensure seamlessly, the advertisers can let transparency comes first and take advantage of them in generating an impetuous traffic purchase decisions based solely on financial considerations.

On the other hand, in mobile advertising, the mobile message can be merged as the go-to source for news/content reading and domain where brands and consumers interact and engage in a new exciting way. It creates a prudence to prevaricate and preempt the scope of native ads on mobile advertising via trail some intriguing brand integration with encouraging results.

Over the past decade, the native advertising has proven itself to clean up the negative perspective about branding and advertising. They help to create the cohesive participation of brand, connected with publishers by taking advantage of social media.