Top 8 Trends in 2018 you need to know about Influencer Marketing

Influencer marketing has grown rapidly and is continuing to be a driving force for brands. Read up on to discover top 8 influencer marketing trends in 2018.

Influencer marketing is exploding. Its success lies in being able to harness the voices of trusted opinion leaders to get across a brand's message to the intended audience in the most authentic and natural ways.

2017 was supposed to be the year of successful influencer marketing. It proved to deliver tangible bottom-line results with planned and well-executed strategies. Many brands flocked to influencers to have their goods and services sold to prospects.

And 2018 is predicted to be one more significant year for Influencer Marketing. So, the question for this year may be how best for your band to work with influencers effectively. This article will show you how to be successful with influencer marketing in 2018.

1. Follow FTC 's Guidelines 

Firstly, for legal and transparent influencer marketing, you should observe FTC's Guidelines that require obvious partnerships between the brands and influencers.

In other words, if influencers whom you work with are paid to write a post, share an image or a video, or anything else online where they are promoting a product or service, they should make it clear and unambiguous to their followers.

For instance, when introducing products or services on Instagram, instead of using a simple #sp hashtag, influencers may use the Instagram’s “Paid Partnership with…” sub-header or #XPartner hashtag, where X is the brand’s name (i.e., #DunderMifflinPartner).

2. Take advantage of Instagram

Secondly, you can make use of Instagram, which is supposed to be the most popular network for influencer marketing campaigns.

According to recent research conducted by Hashoff about The Influencers' Top Social Networks for 2018, about 93% of respondents recognized Instagram as the social network they've focused on most this year, and 76% of social media influencers say Instagram has the best tools for creators among other major social networks.

This may be appealing to promoting your brands on Instagram posts. However, all those things don’t mean ignoring other channels. Facebook, Snapchat, Twitter, YouTube, and Pinterest are also fairly active.

Although using those platforms may not help you reach the same number of followers as on Instagram, you could get a better ROI if you’re paying less and getting better conversions.

3. Get support from Influencer Marketing tools

Thirdly, with the increasing use of influencer marketing campaigns, it’s extremely important to seek influencers and manage the relationships.

In fact, that process isn’t really simple. However, there exist some influencer marketing tools to make your process much easier. For example, Tapinfluence and Upfluence may help you look for influencers and observe your workflow; or Sprout Social will help you facilitate that process.

Now, it’s time for you to explore different influencer marketing tools to make your campaigns more smoothly and effectively.

4. Measure KPI and ROI

Fourthly, it’s vital to collect data to predict and define whether your influencer marketing campaigns are profitable and help you reach your goals.

In simple terms, using reliable data and technology to track KPI and ROI can help brands make better decisions moving forward.

As we mentioned before, there are helpful tools that’ll help you in this time-consuming and complex process.

One of the most basic ways is using UTM parameters, the major key of social ROI, which will help you track the actions of each visitor they drive to your site.
In addition, social media KPIs may help you to understand how well your campaigns are performing and whether you might need to make changes to your strategy.

5. Invest in useful content

Fifthly, create more useful content rather than only ads. And regarding this, using video content on profile feeds, timelines, and stories sections are supposed to be the biggest Influencer Marketing trend in 2018.

According to a survey of Social Media Today, 86% of marketers recently use video content in online campaigns because key messaging is retained 95% more through videos that would be effective in driving sales as text-based ads.
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For instance, Segway worked with YouTube influencer Lewis Hilsenteger of Unbox Therapy to produce a useful and entertaining video. In this video, Lewis shows the way Segway miniPro works, which is helpful for audience enjoying the product but want to get the review of influencers first.

6. Work with a range of influencers 

One more trend in 2018, “the year of integration,” is the strategic use of a range of influencers in campaigns, from super top-tier influencers to second-tier ones.

In case you are not able to afford the top 1% of influencers, you’ll be able to work with micro-influencers who might have less than 10,000 followers. In fact, the value of influencers isn’t based on their follower count, but their ability to attract audience's attention, no matter what size it is.
After all, this employing also depends on the brand’s DNA, budget and marketing objectives, different strategies, content channels and influencers’ profiles.

7. Work directly with YouTube Influencers

Another trend is directly working with YouTube Influencers. There are many benefits of working directly with content creators, rather than just running ads.

Recently, many large brands have significantly reduced their advertising dollars on YouTube, for which the main reason is their lack of control over what videos their ads appeared on.

Anyway, up to 70% of teenage YouTube subscribers affirm they relate to YouTube content creators more than traditional celebrities. Thus, these influencers still have the powerful reach, and there’s plenty of value to be gained from directly working with them.

8. Avoid transactional relationships

Finally, it’s essential to think of each connection with an influencer in your influencer marketing campaign as a relationship instead of only a “campaign.”

The most effective and successful influencer marketing maybe built on the base of long-term partnerships with the influencers you work with.

If influencers see your enthusiasm and genuine care in the investment, they’re more likely to be loyal to your brand and will promote you with more enthusiasm.


All those are about Top 8 Influencer Marketing trends that will rule 2018. Hopefully, our article about influencer trend predictions will help you get to grips with the state of influencer affairs.