Facebook Content Marketing: 8 Strategies to Increase Engagement

As a marketer, you have probably taken time to study who your target market is, their demographics, and even their behavior on Facebook. You even take time to publish good posts with high quality images. Unfortunately, your target audience does not engage with your content. What are some of the strategies that you can include in Facebook Content Marketing to increase engagement?

1. Mysterious Headlines

This is ideal for getting your audience to click on links. If your posts are mysterious, it’s very hard for your target audience not to click on them. A smart Facebook Marketing strategy is ensuring that your headlines are not too broad or too specific. Just let them be mysterious.

2. Product Preferences

This is a very effective aspect of any Facebook Content Strategy. It entails adding images of 2 products that you would want your target audience to choose from. The products do not necessarily need to be the ones that you deal with. They should however be relevant to your niche. For instance, you could ask your customers whether they would opt for a beer or wine. This technique works best for comments.

3. Nostalgia

This Facebook Content Marketing strategy is best for increasing likes and comments. It entails asking a question whose subject causes your target audience to be nostalgic. For example, you could post an image of an old woman who is smiling. You can then ask your audience what the most memorable experience with their grandmother was.

This Facebook Marketing approach is effective because it tends to make the users emotional. This makes it easier to elicit a response from them. People like talking about their 'good old days'. It should be accompanied by a clear call to action.

4. Call to Action

A call to action gives your audience direction on what to do after consuming your content. For instance, you can post a cassette and a pen and ask people to comment if they know what to do with them. Better still, you can test other call to action functions, for instance: contact us, play game, sign up, book now, use app, shop now and watch video. This Facebook Marketing strategy uses functions that help people to take direct action from your Facebook page. For instance, you could add a 'sign up' button next to the 'message' option on your Facebook page. You need to add a button to your page which takes people directly to your site or even app.

5. Like vs Share

This Facebook Content Strategy is almost similar to product preferences. It entails creating an image of 2 products and including a 'like vs share' icon. This time, ensure that you use your products. Ask your audience to choose their favorite product by either liking or sharing your post.

6. Product Specific Days

This Facebook Content Marketing strategy is based on international days of celebration. Most people do not know these days, and this is something that you can take advantage of. Choose days that relate to your products. Your audience will be happy to know the days. You will also enjoy promoting your product.

7. Lookbook Photo Albums

Facebook has a photo album feature. You can upload up to 1000 photos to a single album. As a marketer, this Facebook Marketing strategy can be used to show a theme of your products. For example, you can showcase a new line of products. You can also use these to show how your product is made. This is effective as consumers like to know about products.

8. Understand the types of ads

A crucial aspect of your Facebook Content Strategy is understanding the typed of ads that you can use. There are 2 types of ads: sponsored ads and ads on your Facebook page. Sponsored ads will be shown to a targeted demographic, for instance females between 20 and 30. These ads are effective in drawing new traffic to your Facebook store. They appear on the sidebar of personal Facebook pages. The ads that you post on your Facebook store (sponsored ads) target existing customers. Your marketing strategy should show how you can incorporate both types of ads so as to engage your audience.

Here are some tips for sponsored ads:

  •  Include graphics – company logo, product’s thumbnail, or event photo.
  •  Destination URL – add the address of your Facebook store. You can also use external links, for instance a ticket counter site for an upcoming event.
  •  Demographic data – put yourself in your prospective customer’s shoes.
  •  Budget – you can pay per click or pay per impression

Tips for promoted posts:

These types tend to have a wider potential. Here are some tips for successful promoted posts:
  •  Images – for instance event photos where you are clad in apparel related to the brand. It could even be a selfie.
  •  Short text – graphics catch the eye more when compared with text. However, you need some text to explain the graphics. Use a maximum of 3 sentences.
  •  Keep your opinions to yourself – Never alienate your customers. For instance, via political or religious bias or even via excessively disrespecting your competitors.
  •  Diversification – You should not keep posting the same thing over and over. This is because your audience may develop a mental filter. You can advertise events, special sales, media releases and third party blogs and articles from time to time.
  •  Special offers – You can give coupons, or run group deals on your Facebook Page. Include the images of the products that you are offering deals on. A group deal encourages sharing. This is because you set up the number of entrants that are required for the group deal to happen. Give a good deal so that your audience will be eager to share it with friends.

General tips

  •  Value 
    Always ensure that your ads and posts add value to your product and to user experience.
  •  Narrow bandwidth 
    Forget about lengthy posts. Do not stay for too long without posting or engaging your audience. Allow for engagement by being brief and frequent. Positive feedback generates customer enthusiasm. Couple them with your responses to increase their impact. Criticism is your chance to show how much you are committed to customer satisfaction.
  •  Rewards 
    Reward customers for engagement, for instance, shares, comments, and likes.


Engagement is crucial for your brand’s success. It goes beyond good images and high value posts. The above aspects need to form part of your Facebook Content Marketing Strategy.