Content marketing: 3 types of stereotypes to remove

What are the most commonly used words or phrases in content marketing? To make a difference, avoid stereotypes in the use of words.

You did everything to promote your online marketing. You know about SEO tricks, from the use of long tail keywords to building connections with influencers. And, perhaps you are also paying extra to push your website to the top of the list of sites people will search for in your field of activity.

So, what else can you do to make a real difference in the market? Unless you do something that no one on the planet does, your content will naturally overlap with other pages, at least occasionally. Everyone is like this: Write content similar to those around you. This is normal, especially in the field of online marketing, as most companies hire freelancers to write content for them.

These freelancers can write content smoothly, and fast, but they do not necessarily know much about what they are writing, whether real estate, travel, nutrition, or fashion. So, they often copy the content on other websites and "transform" it in their own language. The pen within the company also does the same thing. The problem is, the "private language" usually has the same tendency.

Illustrated by Steve Johnson.
What to do to make your content different from the crowd? It is a great way to identify common "patterns" and avoid using them. There are three such models, according to David Loftus, author, and editor of AudienceBloom Advertising and Marketing, and Sesame Communications. Posted on Entrepreneur:

1. What is the most used word on the internet?

Do you know the most used words on the web? That is the word "important". You see it everywhere, in terms like "very important to say", "that matters," "most important," "especially important," "important," "Important interests", "important decisions" ...
There are at least two principles that make this a bad choice:
  • Any repetition will undermine its effect. A word that is repeated more and more often becomes less prominent.
  • The insistence that makes everything suspicious. How will you feel when someone claims stronger than anyone in the room about something? In the best case, you will feel "Who cares?". Worst case, you suspect that person is wrong, and they cannot prove it.
Anything you share with the reader must be attractive enough so you do not have to say it's important.

Having a more effective strategy, prove your point at the beginning, rather than trying to convince others by labeling it "important." In other words: "Do not say, show them."

Anything you share with the reader must be attractive enough so you do not have to say it's important. Readers write articles because they want to see that you give them something valuable and compelling, not because you assert them that it's "important."

Or at least, you should reduce the number of referrals that have been abused. Because many people even use it many times in the same paragraph. There are many other adjectives to replace: "essential," "useful," "essential," "vital." Each word, of course, has different meanings, but depending on the context, most of them can replace the word "important".

Also, instead of saying, "It's important to keep track of the data analysis," you can also try using the words "smart", "sharp", "wise", "worthwhile" ... when referring to the process of action.

2. Do not be redundant

To increase the number of times to mention a word in the article for a website, we may think that the pen usually says something more than once. Occasionally, a point needs to be repeated, but too often it will lead to redundancy.

Once the writer is fully aware of this, the purpose of the article is to ensure the correct number of words as required. For example, during the editorial process of online marketing articles, a few words or phrases that I had to cut or rewrite so many times over the years were "tips and tricks", "tasks and duties", "tools and resources", "consensus", etc. These phrases include many words, referring to something entirely described in one or more two words If the article contains so many of these phrases, the implicit message that readers can feel is: "You do not have to pay much attention to what I'm saying, because it contains a lot of unnecessary stuff. Not every word is worth".

In fact, writing should be different from speaking, because reading is more active than listening. Especially when your mission is to direct readers to take action, such as asking them to give you their contact information, or want them to use your service.

Therefore, do not repeat words. Cut off the redundancy. Get the "attention" of your readers.

Get rid of stereotypes

Another way to "help" sleepy readers is to repeat the phrases and images that have appeared in other articles. There is nothing wrong with doing this, but when the same phrase and image appear over and over again, the attention of readers will be dispersed.

Do not repeat words. Cut off the redundancy. Get the "attention" of your readers.

If you are not interested in doing something new, why should readers pay more attention to your article? The most common terms I've seen on websites are: "in the modern business world", "nothing unexpected", "it's time to", "when it comes to", "it is a good idea to"...

Among the stereotyped words/phrases, the worst words/phrases are used to impose the reader's thoughts.

For example, at the beginning of the article, the phrase "cannot be denied that ...". That is when you assume that the reader will, of course, agree with you and that whatever you say will naturally attract their attention. This is another way to say "This is important" rather than straight and show the reader what it is. Unfortunately, this may lead them to think of a case where someone might have denied what you are claiming.

Similarly, when coming to a conclusion, do not write "Now you understand that" or "Now you are convinced," because that may not be true. How do you know what is going on in the reader's mind? Just say what needs to be said and let the reader decide for themselves what they believe or learned from the article.

I often find the pen uses the word "countless" when they simply refer to a large number, such as: "There are countless times when ..." or "countless studies" ... But literally, those are all countable, if enough resources. So it would be wise to avoid using the word "countless" unless you are referring to the number of sand grains on the shore, the number of stars in the sky ... However, similar things should not appear in an excellent article in the field of business.