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Content Marketing

How to Take the Mobile Marketing in Your Plan Effectively

No matter how small or big a company is, marketers always need to add mobile marketing to their plans to help the business always expand.


There are many online shoppers use mobiles to get their interests and tasks. They also use computers and laptops, but they still prefer taking mobiles to go shopping. Therefore, mobile marketing is no longer just an alternation choice like it was in the last few months ago.

Marketers often need to build a solid relationship with targeted customers and prospects in the digital world. They have to add mobile marketing to their plans. But, is it easy to apply mobile marketing to each advertising campaign? Chances are if you are continuing read this article; you will know how to do that effectively.

#1 –Always pay attention to your website 

We have already observed many companies and enterprises from countries to the world; they all have a similar point – their websites! The website probably is the first place prospects access to discover a brand. This is the place where loyal customers find out more about a company or an enterprise in the digital age.

Content Marketing In 2018: How Write Professionally and Fllow the Trends Successfully

Content marketing is interesting but it requires the writers a lot of things. Will you be good at it? Let’s follow our article!

Content marketing is an intersting field
Content creation is an art - the art of creating content, processing words, images, and motion to convey the message values of a product, of an individual or business.

How to Use Native Ads to Boost The Revenue of the E-Commerce?

In this article, you will know how to use Native Ads to boost the revenue of the E-commerce from a sharing of Mr. KHANH – a CEO of FBZA. You will know the reason why many clients are willing to pay much money on your website. On the one hand, you will recognize the importance of Native Ads is the strongest marketing tool if you have the right strategy to let it run.

What is Native Ad?

Native Ad is a platform of paid media which allows the content marketing and the ad experience of the users to make it naturally. Therefore, when users see this form, they think that they are watching a normal content yet an adverting content.
When Native Ads become hugely popular with several audiences, it is the time enterprises are willing to attend this playground. There are various platforms of this form such as images, press releases, video promotions, social media, music, etc.

Does FB Marketing Still Work In 2017 And Later?

Facebook is one of the most popular media funnels for most of the marketers, especially in the digital marketing industry. As FB has a huge number of user around the world to appeal more enterprises and organizers to decide to choose FB is an online marketing tool in many years. FB ads have several features which marketers could reach the potential audiences through selecting your targets in the posts.
Today, FB has reached a brand awareness; technology capability as well as user faithfulness like Google or Apple. To keep the position in the golden top about the technology industry, FB needs to innovate and upgrade their streams regularly. The question is “will FB marketing still work in the upcoming time?”

Be a searching tool

FB has already launched a new feature which competes Google and Bing in the searching filed. With the Instant Articles, you can publish their articles in FB directly instead of transferring their outside websites. Furthermore, FB also has discharged another app which supports the users to write their status and finding an exact link in the status.

10 hidden features on FB that can help your FB page get more views and followers

Introduction: Every week or every month of the year, any social network has updated their new features to keep current audiences and invite new fans. We can see that Facebook is one the most active social networks that have always updated new features and renew its operating structures. The Facebook staff also publishes a lot of new functions that help you build and maintain your business fan page, as well as serve all of your marketing purposes.

However, one thing you and I must have known clearly that these features are not publicly open to us. They are the hidden features, and as a result, the deepest secrets are the secrets which wake our sense of curiousness up. For the social media managers and marketers, these features help them a lot in promoting their products as well as appealing customers.

That’s the reason why it is significant for us to share all of these useful Facebook marketing managements and hacks. They are fun and exciting so that you can try them today for the new experiences!

Save posts for later

How to save posts for further reading
This is a handy tool for the Facebook users. When you come across an interesting article, but you have no time to read it, you can save the post for later watching. You can apply this feature to links, videos, events or the posts published by friends, pages, and photos. Especially, as you see an advertisement of your favorite product and want to keep them to introduce to other people, this saving feature helps a lot.

If there is anything you want to save for later watching, click the tiny arrow on the right of the post, click “save post/video.” Your saved posts will be listed in the left list with the red icon called “Saved.” Whenever you want to open and watch them, click the red icon and you’ll see everything you have saved.

Page Insights

Page Insights let you know everything essential
Why do you need to use Page Insights?

That’s because you can make use of this feature to understand thoroughly about the interactive level between your audiences and page. With Page Insight, you can:

  - See all the information about page’s activities
  - Know which post is the most interactive
  - Choose the time when most audiences access to your page.

To reach the Page Insight feature, click “Insights” in the screen of page management, then click “Pages to watch” and add the pages you like in the list.

In this article, I would like to introduce about the “Pages to Watch” feature that belongs to Page Insight. This great tool is the best way to catch up with the most active pages you like. Facebook offers a detailed view of your page’s post of the existing walk. For this reason, you can check the top posts from every page you follow in a second.

Edit your ad preferences

Manage your ads you want to watch
Have you ever realized some irrelevant advertisements kept appearing in your feed? For a while, I think it is normal until it just keep happening for over a month and I feel very annoyed. Now I know what the problems come from and how to solve this situation. Let’s get started with the ads you have no interest.

Facebook page supports people’s business in a right way by offering marketers the comprehensive information on customers’ interests. Facebook can do this by relying on the things – usually personalities and celebrities you have liked or followed. Nevertheless, if there’s something out of your regular media feed, you are capable of adjusting your ad experience.

To perform this request, go to Setting > Ads > hit “Your interests.” You can delete eternally an interest by clicking delete. Under the tab “Advertisements you’ve interacted with,” you can add or remove one if you don’t want them to appear in your feed again. With the “Hide ads topic” tab, you can eliminate the ads which are relevant to alcohol or adult contents. However, this function is at the time of testing.

Conclusion: These are useful marketing options and hacks for everyone who runs Facebook page as their business. Although they are little-known features, it is not difficult to carry out. Follow some easy steps, and you will explore all the hidden secrets of Facebook. I hope you can use these features accurately and helpfully.

Four amazing ways of Facebook Fanpage can develop your business

Introduction: In our modern social life, communication via the Facebook network is widespread. We use this great social network not only for the ordinary chatting and posting things but also for business.

, Five years until now, marketing and advertising on Facebook are stepping up tremendously. We are now used to sponsored advertisements every time we surf the Newsfeed. However, a lot of investors question about the effect that Facebook marketing brings to us. And does Facebook help you grow your business? The answer is absolutely yes.

If you have no idea which are the most appropriate ways to develop your business with Facebook, this article will show you the tricks that help you achieve your goals quickly. Please keep track of our article to find out the proper methods.

1. Engage with your audience/ customers

Engage with your audiences well 
Connecting with your clients is an essential thing you need to follow the race. Your viewers conclude the variety of groups such as potential customers, former customers, current customers, fans of your contents or fans of your business, even the rivals of your business. For this reason, make the rich content that engages these groups of people.

6 Ways To Make Your Content Much More Attractive To Readers

Once FB has already changed the algorithm, businesses are worried about the customer appealing in their page when their fans have the right to decide the types of content they might want to enjoy or remove in their news feed.

The rate of reaching the audiences is 6 percent only on a page, and this ratio could strongly decrease in the forthcoming time. To prevent the negative situation, you need to some tips to improve the content to catch more audiences on your FB page. Here are six tricks to smooth your wave as follows.

1.Set the target for your content

One of the greatest features in the FB ads platforms are the administrator could enable the goals to appeal more specific audiences in the news feed. Similarly, you can do the same task for your content – set the targets in the content to let fans are attractive.
Which types of service and products do you want to entice potential clients? Do you know their hobbies? Do you understand their behavior in the long period of time? Do you realize their genders, their occupations, and their wish?

By allocating this, your content could be reached specific fans without investing the budget in promoting your FB page. In other words, your content does not make an annoyance and spread out other audiences.

Your Profile Pics Gain More Attention Than Your Cover Photo

We know this: The first impression determines all, and each of us only gets one chance to make it great in the eyes of others. Your attractiveness and the way you’re speaking can successfully camouflage your mistakes and other imperfection. In the online world where the first impression is created with your face through the profile picture, it is indeed true.

Not Cover Photo, But Profile Picture Helps Your Business

You might disagree with this, especially when Facebook cover photos are what we usually think of first as it comes to the first impression.

If noticing closely, you will see how the cover photo comes up at the top of your Timeline. When a Facebook user lands on your page, and you’d like them to find out who you are and what you do in 3 seconds, then a cover photo will be the first thing not to look away.

However, today we’re going to point out the strongest reasons why not your cover photo, but your profile picture actually helps the business. Everyone wants to own a highly effective Facebook page, but still, have no idea which elements make up a great Facebook page. While there are a large number of strategic elements that can help to contribute to the success of a business Facebook page, I must say that your profile picture is the most talked factor today.

While your cover photo offers others the first impression, then your profile picture is definitely the one they’ll see the most. If they’re not coming to visit your timeline, then they can see your profile photo on news feed, instead. Thus, in any social media marketing campaign, you need to put the best face forward to “wow” your potential clients, partners, and employers with a professional picture of you in the industry.

11 tips to make a Facebook post go massively viral

Advancements in digital technology have tremendously transformed the digital arena. This has made social media marketing a key segment of every company’s marketing strategy. Due to the enormous number of Facebook users most entrepreneurs use it as a platform to battle out their supremacy.

Everybody wants their Facebook posts to go viral. All types of Facebook posts whether text based, photos or videos have the potential of going viral thereby boosting your brand’s reputation.

Below are the secret ingredients on how to make a Facebook post go viral

1. Do not limit the type of posts you share

This calls for those involved in Facebook marketing to understand the various degrees of Facebook marketing. For example, some people tend to believe that only text based posts can be shared widely. On the contrary, other forms of posts such as videos and photos can also make your business the next big thing. For instance, if you run a food business, you can create videos on how to make certain menus, then share the link to that video on your Facebook page. For the same business idea you can share photographs of delicious and savory meals as well as share the menu as text.

2. Understand the quality of content that go viral

Most of the people who use Facebook marketing only hope that their content will go viral. This is because you cannot out rightly make a content go viral. The only thing you can do is develop it in such a way that your audience will be compelled to find it worthy of being shared. As such you should craft funny, compelling, educational, interesting and top quality content.

17 Facebook Marketing Tips for Small Businesses

As a small business, a successful Facebook Marketing strategy goes beyond a Facebook presence and posting updates. How can you effectively use Facebook Marketing for Business?

One platform

Before we even look at how you can use Facebook to market your brand, it is important to note that as a small business, it will pay off to focus on one social media platform, in this case, Facebook. Trying to keep up with multiple sites will be costly in the end, and time consuming as well.

On Facebook, you can create custom pages, post photos and videos, as well as engage with your audience. This is why many small business opt to use it as a marketing tool. Let us look at the strategies:

1. A good profile picture and cover photo

This seems pretty obvious. However, these two components make up your brand’s first impression. You can use your company’s logo as the profile picture. You can however be more creative with the cover. For instance, you can use a team photo or product display. You can also design something specific for this purpose.

17 Facebook Marketing Tips for Small Businesses

Facebook Content Marketing: 8 Strategies to Increase Engagement

As a marketer, you have probably taken time to study who your target market is, their demographics, and even their behavior on Facebook. You even take time to publish good posts with high quality images. Unfortunately, your target audience does not engage with your content. What are some of the strategies that you can include in Facebook Content Marketing to increase engagement?

1. Mysterious Headlines

This is ideal for getting your audience to click on links. If your posts are mysterious, it’s very hard for your target audience not to click on them. A smart Facebook Marketing strategy is ensuring that your headlines are not too broad or too specific. Just let them be mysterious.

2. Product Preferences

This is a very effective aspect of any Facebook Content Strategy. It entails adding images of 2 products that you would want your target audience to choose from. The products do not necessarily need to be the ones that you deal with. They should however be relevant to your niche. For instance, you could ask your customers whether they would opt for a beer or wine. This technique works best for comments.